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Puma kicks Adidas and Nike into touch in toxic pollution race promise
The move puts the big cat well ad truly out in front of its two biggest rivals, Nike and Adidas, in the race to deliver sports clothing and trainers without the release of toxic chemicals.
Puma's rapid shift in stance came just a couple of weeks following the publication of Greenpeace's Dirty Laundry report that links massive global brands like Nike, Adidas and Puma with suppliers that are known to release hazardous, hormone-disrupting chemicals into Chinese rivers. Is it any wonder that the Yangtze river dolphin is now extinct.
Martin Hojsik, Coordinator of the Toxic Water campaign at Greenpeace International said, “It’s not enough for Nike and Adidas to follow Puma’s lead – Greenpeace is calling on all three companies to show leadership by becoming more transparent about the hazardous chemicals currently released during the manufacture of their products”.
On the back of the announcement at the end of July 2011, Puma will be putting together an action plan to document how they intend to hit their big green dream. If you want to contribute to the Detox challenge you can sign their petition to put pressure on the Nike and Adidas head honchos to take action also:
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