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Fashion Targets Breast Cancer brings in the big guns for the 2010 collection
Kylie Minogue, Claudia Schiffer and Sienna Miller have all joined the fight on breast cancer by showing their support for the new Fashion Targets Breast Cancer campaign, along with photographer Mario Testino. The models have all posed wrapped solely in a silk target-print wrap under Mario Testino’s lens to help support the fight to raise money for the Breakthrough Breast Cancer charity.
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Established back in 1994 by Ralph Lauren after his friend Nina Hyde, Fashion Editor of the Washington Post, died of breast cancer, Fashion Targets Breast Cancer has spent the intervening years developing some of the most iconic styles in charitable campaigns.
The 2010 campaign is no exception and it has inspired a collection of clothing from labels and designers including Marks and Spencer, Whistles, Laura Ashley and Melissa Odabash.
From the collection, my picks include Melissa Odabash’s bikini, £67.50 (bottom left), Laura Ashley’s polka dot t-shirt, £35 (bottom right) and Whistles Parisian striped cardigan, £75 (above). They’re class. The collection is only available until mid-May, so you’d better get movin’ if you want in on the action. 30% of all purchases foes to Fashion Targets Breast Cancer. The only thing missing is the silk target-print wrap, which would make a pretty cool cape.