Dave Gorman has been probing the inner beast of our our love of technology and it’s link with society for a while now, and he’s about to kick in with another entry that asked if there’s just Too Much Information to take in. It’s the title for his latest book, in which he documents his scouring of media in all it’s various guises to unpick the shear deluge of info that’s hurled at us on a day-to-day basis to see what actually sticks.
Set for a release date of Thursday the 5th June 2014 on paperback, it’s Dave’s first publication since his 2011 efforts on global gaming, Dave Gorman vs. The World. Since then he’s been hosting the TV show Modern Life is Goodish on Dave (just a coincidence by the way, we’re pretty sure he’s not secretly the head of a left-field, comedy-centric media empire of sorts), so it’ll be good to see him back on the book stands once again.
To create the book, Dave has spent the last year or so researching the information overload that makes up life in the modern age, delving into everything from more traditional media like newspapers, radio and TV, to the internet-fuelled mega-streams from the likes of Twitter and Google. Coming from the standpoint that we’re developed an uncanny ability to screen out all the black noise, he looks at what’s actually going in and having an impact on our lives.
He’s also keen to get to the extremes of what we happily sit through every day, whether it’s dodgy adverts, extremely OTT newspaper headlines, fake twitter accounts, more animal videos than you can shake a stock at or crazy TV shows in which the presenter goes into a type of question based Groundhog Day and asks the same question over and over again.
Ultimately, we’re pretty sure that Dave Gorman’s conclusion in Too Much Information will be that we are in fact inundated with way too much pointless tat, but it’s bound to be a pretty funny read getting there. We’ve got our own suggestion for the name we give to inane and useless information, based on the author, which is ingormation. Next time you’re referral to some banal slice of media, just describe it like that and see how many baffled looks you get. Trust us, it’ll catch on eventually.
Dave Gorman has also got a bit of a tradition for attending book festivals throughout the year, so we wouldn’t be surprised if he put on a Too Much Information show at this year’s Hay Festival. He’ll also be embarking on his latest comedy tour, Dave Gorman Gets Straight to the Point* (The Powerpoint), following up on his 2010 tour, Sit Down, Pedal Pedal, Stop And Stand Up.
